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Outsourcing could lead to a loss in competitive advantage; however, will improve and reduce the risk of data security breaches.
An example of implementing sustainability and being environmentally friendly could be recycling waste material and replacing the use of fossil fuels
Changes in social structure will not have a significant impact on a country’s buying patterns.
KP is hoping to adopt a more sustainable approach in the way in which they carry out their business. As a result of this being undertaken, this could potentially lead to an improved relationship with shareholders and other stakeholders and may improve employee motivation
Psychographics is an analysis of statistics on birth and death rates, age structures of people and ethnic groups within a community
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